Wendy’s Boo! Books Presents: Frosty® Frights
In a season consumed with costumes, candies, and kids, Wendy’s invited all Halloween lovers to the party with one tantalizing treat: Frosty® Frights, a nostalgic collection of classic movie-monster inspired figures. From cause marketing to Kids’ Meals to launching Wendy’s first-ever Adult kids’ meal, this three-headed beast of a campaign ran rampant throughout the entire spooky season. In the end, Wendy’s emerged as the house for all who longed to be haunted.
"We broke three different records with one campaign. Can’t really ask for more than that."
Haunting signage and spine-chilling swag told our frightful tale IRL, while meticulously crafted influencer boxes left influencer and follower alike gasping for breath.
+0%
YOY increase in Kids’
Meal Sales
0K
Media Placements
0
Billions Impressions
$0+
Million in Boo!
Book Sales
$0+
Million raised for the
Dave Thomas
Foundation
for Adoption®
