Marketing Trendsetter


As published in the Northwest Arkansas Profiles section by the Arkansas Democrat-Gazette on December 14, 2014.Dina Ruth HowellShe was promoting soft drinks on the beach when she got her break. Now Dina Howell has her marketing teams travel to understand consumers in low-income countries.By April RobertsonJason Ivester Credit: NWA Media - Dina Howell, Saatchi & Saatchi X chief executive officer; photographed on…

Cadbury Joy Campaign


In Saudi Arabia, Galaxy chocolate had dominated the market, and newcomer Cadbury was struggling to entice shoppers to their rich milk chocolate.